Translated, the name of grape Primitivo means “early one,” which refers directly to its early ripening behavior. Some often jump to the conclusion that Primitivo means “primitive,” which is easily forgivable as it does have a very robust nature. In its Italian home of Puglia it is commonly known as “Mirr Test,” or hard wine. Order now! Buy this multi-cultural wine from our online shop, our delivery is very fast, our price is reasonable and your sale is always a guaranteed purchase.
Primitivo has had many ups and downs in its popularity in the past decades. The 1990s were the lowest selling span of time it has seen. This is in no small part due to Europe’s “vine pull schemes” which disposed of thousands of acres of Primitivo.
Primitivo was one of the varieties specifically targeted for its known maintenance difficulties. However, across the Atlantic, in the United States, business for Zinfandel was booming. This helped bolster confidence in Primitivo and it is now enjoying an up-swing in popularity. It was reimagined, repackaged, and is used less commonly as a blending variety, preferring to stand as its own variety entirely. It’s currently marketed as one of the historical grapes of southern Italy’s famous flagship wines.